“In any specific instance the sense-meaning of something may or may not have significance for us. If something does have high significance for us, it has significant meaning’ for us; that is, we believe it has high significance for our values, wants, and goal. And anything that has significant meaning for us can influence our actions.”
John O’Shaughnessy - Persuasion in Advertising 2003


Project is based on existing advertising, which is currently being displayed in many working-class Phoenix neighborhoods. Considering a study of Pragmatics, I will attempt to counter the message/symbol/advertising of 'bankruptcy' and 'divorce' with the message/symbol/advertising of 'wealth' and 'marry' in a community advertising context.